In the 2011, Ellesor Holder became the Executive Director and brought her passion for promotion and experience in marketing to elevate the Festival even further. For 6 years running, the Festival has held the title of one of the Southeast Tourism's Top 20 Events. In 2012, Holder rebranded the Festival with a whole new look and logo plus corralled many of the Festival events to the fourth weekend in June which is the main weekend celebration. As a result, the Festival reached record high numbers in attendance and economic impact. Now in 2013, Holder continues to build on the success of the Festival and maintain the tradition of making the Festival one of the best in the state and region.